Andressa is an Partner at Baptista Luz Advogados in Brazil, where she specializes in media and advertising law. She holds an LL.M. from Harvard Law School and a master’s degree from the Department of Commercial Law at the University of São Paulo (USP), with a focus on regulation of new technologies and their impact on content production. She is a counselor at CONAR – Brazil’s Advertising Self-Regulation Council. Since 2015, Andressa has been conducting academic studies on the regulation of the video-on-demand sector, audiovisual content, and OTT services. In her legal practice, Andressa combines her academic and practical experience in advertising, media, and technology regulation. She has also been a professor in the Digital Influencers: Strategies and Best Practices course at the Interactive Advertising Bureau (IAB) since 2018. Andressa has also served as the Vice President of the Legal Affairs Committee at IAB.